Fighting Churn with Data with Zuora

About this talk

Customer churn is the bane of online businesses, and data can help you understand the causes of churn and take action to reduce it. But there are many misconceptions about churn and pitfalls in performing an analysis and communicating the results. This presentation will teach attendees a concise roadmap to fighting churn with data, point out important pitfalls at every step, and illustrate with real case study examples. The focus of the talk is on the discovery of powerful customer metrics that reveal the value created for customers and are usable throughout an organization. These insights are based on the dozens of predictive churn analyses Dr. Gold has done for customers of Zuora as Chief Data Scientist, and features material from his forthcoming book: Fighting Churn With Data